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Columbia Business Monthly

Flock and Rally and SCAAHC Win Award

Dec 07, 2017 02:35PM ● By Kathleen Maris

Flock and Rally, in partnership with the S.C. African American Heritage Commission, won a 2017 Palmetto Award of Excellence from the S.C. chapter of the International Association of Business Communicators (IABC/SC) for the Green Book of South Carolina mobile travel guide:

The award recognizes innovation and marketing excellence for the firm’s development and promotion of the Green Book of South Carolina, the state’s first mobile travel guide to African American cultural sites across S.C. and one of the few travel apps of its type in the country. The web-based guide was launched in April 2017 and features more than 300 historical and cultural sites, including official state historic markers, districts, churches, museums, schools, HBCUs, and cultural attractions.

The S.C. African American Heritage Commission hired Flock and Rally in Fall 2016 to help them develop a brand that conveyed the voice and point of view of the African American experience in South Carolina, while aligning with the modern feel of current-day tourism. The firm also was tasked with amplifying the new brand across all digital platforms and implementing an extensive public relations campaign focused on regional and national target audiences.

“We were honored to be approached by the Commission for this project,” notes Flock and Rally co-founding partner Tracie Broom. “To bring the Commission’s vision to life, we expanded our existing team to include a group of esteemed project partners, including Sherard Duvall of OTR Media, Period Three web design, graphic designer Cait Maloney, Jessica Boyd of the Gild Agency, PR professional Kaela Harmon, and more.”

“It was very important to our team that the new Green Book of South Carolina brand reflect the Commission’s vision accurately and authentically,” says Flock and Rally co-founding partner Debi Schadel. “We are thankful to all of our project partners for fulfilling that vision so skillfully.”

The IABC/SC Palmetto Awards showcase excellence in communications projects and campaigns, digital communications, social media work, and other collateral material. IABC/SC links organizational, business communicators to a global network of communication professionals that develop, establish and adhere to the highest professional standards of quality and innovation in organizational/business communication. For more information, visit

About Flock and Rally:

Flock and Rally, founded by partners Debi Schadel and Tracie Broom in Columbia in 2010, is a full-service, women-owned integrated communications firm, offering branding, marketing, public relations, social media and event planning services. Flock and Rally’s mission is simple: to rally our community around great ideas. Flock and Rally is certified as a federal DBE, as a Richland County SLBE and as a City of Columbia LBE. Learn more at

About the South Carolina African American Heritage Commission:

The mission of the South Carolina African American Heritage Commission is to identify and promote the preservation of historic sites, structures, buildings, and culture of the African American experience in South Carolina and to assist and enhance the efforts of the South Carolina Department of Archives and History. The 15-member commission includes representatives from all regions of the state. Visit to learn more.