Skip to main content

Columbia Business Monthly

Flock and Rally Plans New HQ

Feb 09, 2018 01:11PM ● By Kathleen Maris

Image: A mock up of Flock and Rally's new headquarters on Gadsen Street.

Flock and Rally, a women-owned integrated communications firm based in Columbia, has purchased a building at 1817 Gadsden Street in the Arsenal Hill district of downtown Columbia. The firm plans to renovate the building throughout Spring 2018 and will move its headquarters there from 701 Whaley later this year.

Located across the street from the South Carolina Governor’s Mansion, the brick building was built in 1967 and encompasses a main level as well as a split-level addition, with a rear parking lot. The firm is working with the architects at 1x1 Design to update the interior in keeping with contemporary design principles, and Kirk Construction will manage renovations. Brokerage services were provided by Robin Dial of Dial Real Estate, LLC, and financing was managed by Matthew Pollard at First Citizens Bank.

Flock and Rally is a boutique creative agency that launches new brands and manages integrated communications campaigns for a variety of clients including Central Carolina Community Foundation, EngenuitySC, Motor Supply, the University of South Carolina, the BullStreet District, and 701 Center for Contemporary Art, among others.

“Our mission is to rally our community around great ideas,” says Co-Founder Tracie Broom. “Our team lives and breathes this mission, and we are excited to expand to a much larger space that will accommodate future growth.”