The Kroger Co., America's largest supermarket retailer, and Instacart, a leader in online groceries, announced a national partnership expansion, bringing the signature same-day delivery experience to 75 additional Kroger Family of Stores markets throughout the United States by late October, including one in Columbia, S.C. The expansion will grow Kroger and Instacart’s nationwide footprint by 50 percent, making the delivery service available through more than 1,600 stores.

Kroger customers in Columbia can fill their online carts and have everyday essentials and fresh groceries delivered in a few hours. This news builds upon the existing partnership Kroger and Instacart jointly announced in the fall of 2017 and expanded upon this past March. The latest growth is a strategic step as both companies work together to offer same-day grocery delivery and a seamless digital experience to more households every day.

“We are redefining the customer experience through Restock Kroger by rapidly accelerating our customer coverage area for seamless shopping, giving our shoppers the choice of stores, delivery, curbside pickup, or [shipping] to your door,” said Matt Thompson, Kroger’s digital vice president of ClickList. “We value our Instacart partnership, and the expansion is just one more way Kroger is offering millions of our customers across America the fresh food and groceries they want, when they want them.”

Customers can shop for the same-day experience at delivery.kroger.com or their local store’s website.

“Kroger and its family of stores have long offered a superior combination of quality and variety. With this coast-to-coast partnership expansion, we’re proud to now power same-day delivery to more Kroger households than ever before,” said Sarah Mastrorocco, vice president of business development at Instacart. “From Atlanta to Anchorage to Albuquerque, Instacart is excited to welcome and offer additional Kroger households on-demand access to their favorite products and household staples.”