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Columbia Business Monthly

SunTrust And BB&T Introduce New Name

Jun 17, 2019 11:36AM
In February, SunTrust and BB&T announced that they will come together in a merger of equals, combining two mission- and purpose-driven companies to redefine the client experience and create meaningful change in their communities.

Since then, they have talked to many people – clients, associates and teammates, and many others – about what they want from this new company. All of the valuable feedback helped lead to a new name: Truist.

Truist will be true to SunTrust's and BB&T's legacy – building on the trust and transparency customers have come to expect.

Truist will also stand for better – better experiences, better partnerships, better technology, and creating a better future for our clients and our communities.

There won’t be any immediate changes. The companies are expecting the merger of equals to be approved later this year, pending shareholder and regulatory approval, and that’s when SunTrust and BB&T will become one company. For now, they will continue to serve clients separately. When they fully transition over to Truist, they will provide plenty of notice and guide customers through every step. Their goal is to make the transition as simple and seamless as possible.

To learn more, please visit https://www.thepremierfinancialinstitution.com/brand-story.