How do you know what the search engines are thinking? What is SEO? How much does it cost? Joe Hall of Hall Analysis presents this week at 1 Million Cups Columbia. He will explain what it takes to rank higher in search engine results. Joe’s business is decoding the search engine mystery to inform clients' digital marketing strategies. Most of his work focuses on small businesses and non-profits. He’s a self-described “web head” engaging the internet with a desire to bring change. 1 Million Cups Columbia meets at the Richland Library on Assembly Street every Wednesday at 9 a.m.