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Columbia Business Monthly

Anderson Automotive Group of NC Acquires Seven Upstate SC Dealerships from MCE Automotive Group

Aug 21, 2023 01:59PM ● By David Dykes

(Photo: Fred Anderson, chairman, Anderson Automotive Group. Credit: Greenville Headshots)

Anderson Automotive Group of North Carolina announced Aug. 21, 2023, the acquisition of five dealerships in Greer, S.C., one in Greenville and one in Easley from MCE Automotive Group for an undisclosed price. 

The dealerships now operate as Fred Anderson Toyota of Greer, Fred Anderson Hyundai of Greer, Genesis of Greer, Fred Anderson Nissan of Greer, Fred Anderson KIA of Greer, Fred Anderson KIA of Greenville and Fred Anderson Chevrolet of Easley (previously Mike Hovart Chevrolet).

The acquisition brings to 10 the number of Upstate South Carolina dealerships owned by Anderson Automotive, which employs 750 in the Upstate. 

Earlier this year, Anderson Automotive acquired Bradshaw Automotive, founded in Greer.

Anderson Automotive also owns seven North Carolina dealerships in Raleigh, Asheville and Sanford, as well as Fred Anderson Toyota of Charleston in Charleston, S.C.

“We see enormous opportunity in the Greenville, Greer and Easley areas, and we are excited to add the MCE Automotive Group stores to increase our footprint in Upstate South Carolina,” said Fred Anderson, chairman, Anderson Automotive Group. 

Anderson added, “Dealer principal Mark C. Escude and his team have built a loyal customer base with world-class service by a tremendous group of employees. We are thrilled to have them part of the Anderson Automotive Family.”

A third-generation family-owned business founded in 1955 with a Chevrolet dealership in Creedmoor, N.C., Anderson Automotive has grown to 18 dealerships across the Carolinas with more than 1,700 employees.