BMW of North America reported Q4 2023 and full year 2023 sales results for the BMW and MINI brands in the U.S.
In the fourth quarter of 2023, BMW sales in the U.S. totaled 107,881 vehicles, a 6 percent increase from the 101,738 vehicles sold in the fourth quarter of 2022.
For the full year 2023, BMW sales increased by 9 percent on total sales of 362,244 vehicles compared to the 332,388 vehicles sold in 2022.
Company officials said that represents a new annual record for BMW sales in the U.S.
BMW Electric Vehicle Sales
Following the market launch of the first-ever BMW i5 in November, BMW now offers four full battery electric vehicles in the U.S. – the BMW i4, BMW i5, BMW i7, and BMW iX.
BMW sold 14,374 battery electric vehicles in the fourth quarter of 2023, a 65.4 percent increase over the 8,689 battery electric vehicles sold in the fourth quarter of 2022. For the full year 2023, BMW sold 45,417 battery electric vehicles, which represents 12.5 percent of total sales for the year.
In addition, the company sold 25,318 plug-in hybrid electric vehicles in 2023, bringing the total number of electrified vehicles sold to 70,735, or 19.5 percent of total sales.
“We attribute the success of 2023 to two main factors – the strength, breadth, and quality of our product line-up, and the close collaboration with our national dealer network,” said Sebastian Mackensen, president and CEO, BMW of North America.
MINI Brand
MINI brand sales in the U.S. totaled 10,728 vehicles in the fourth quarter of 2023, an increase of 4 percent versus the 10,319 vehicles sold in the fourth quarter of 2022. For the full year 2023, MINI brand sales increased by 13.5 percent on total sales of 33,497 vehicles compared to the 29,504 vehicles sold in 2022.
BMW Group Plant Spartanburg in South Carolina assembles the BMW X3, X4, X5, X6, X7, and XM Sports Activity Vehicles and Coupes and their variants. More than 1500 vehicles are assembled daily and exported to 120 countries.
The BMW Group has announced that it would invest $1.7 billion in its U.S. operations, including $1 billion to prepare the Spartanburg plant for the production of fully electric vehicles and $700 million to build a new high-voltage battery assembly plant in Woodruff, South Carolina.
By 2030, the BMW Group will build at least six fully electric models in the U.S., according to company officials.