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Columbia Business Monthly

The Business Narrative: $3.3 Billion Investment

Sep 30, 2024 10:09AM ● By Donna Walker

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Google Grows South Carolina Footprint With New Dorchester County Operations, Berkeley County Expansion

Google on Sept. 26, 2024, announced plans to grow its South Carolina footprint by establishing two new data center campuses in Dorchester County and expanding its existing data center campus in Berkeley County.

 

The company’s combined investment of $3.3 billion will create hundreds of new jobs across both counties, according to Gov. Henry McMaster’s office.

 

“Today marks a significant milestone in Google’s collaboration with South Carolina. Our continued investment is a testament to the state’s exceptional workforce and thriving business environment. Google data centers are the backbone of digital services that underpin our modern lives, along with tech innovation like AI,” said Google Global Vice President of Cloud Supply Chain and Operations Monique Picou.

 

Picou added, “We’re grateful for the collaboration with leaders in the state to not only grow our digital infrastructure here but contribute to this thriving community.”

 

Data centers support the company’s digital services including Google Cloud, Search and Maps. These tools have become an essential part of daily life, molding Google into a global brand with 17 operational data center campuses in the U.S.

 

The new Dorchester County facilities, located in the Pine Hill Business Campus in Ridgeville and Winding Woods Commerce Park in St. George, represent a $2 billion investment and will create 200 new operational jobs.

 

Officials said the facilities will support growing demand for the company’s cloud services and artificial intelligence (AI).

 

In Berkeley County, Google will invest $1.3 billion to expand its existing data center campus, located in the Mount Holly Commerce Park in Moncks Corner, and support continued job growth.

 

“Google's latest investment will strengthen South Carolina's position as an emerging leader in technology and innovation,” McMaster said. “We are proud to support Google's operations in Dorchester and Berkeley counties and look forward to the many opportunities our continued partnership will create for our people.” 

 

“This project will have a lasting positive impact on our county, providing new jobs, elevating our schools, and enhancing the quality of life for our residents," said Dorchester County Council Chair Todd Friddle.

 

Friddle added, "Google’s proven track record of empowering local workforces and strengthening communities, including right here in the Lowcountry, makes them an invaluable partner for our region, and we are excited to work with them to build a brighter future for Dorchester County together,”

 

Established in 2007, the Berkeley County operation was the company’s first in South Carolina.

 

Those interested in joining Google should go to the company’s careers page.

Hurricane Helene's Effects on South Carolina Crops

September is harvest time for many South Carolina farmers, and Clemson Cooperative Extension Service experts say rain and wind from Hurricane Helene could pose problems for crops.

 

Cotton is one crop that will likely be affected. Michael JonesClemson Cooperative Extension Service cotton specialist housed at the Pee Dee Research and Education Center (REC) in Florence, South Carolina, said forecast winds and rain will impact the crop.

 

“Cotton development varies greatly, with some fields ready to be defoliated while others are still a few weeks away,” Jones said. “Most fields have open bolls at this time, so the storm will be an issue.”

 

Cotton harvest typically begins in South Carolina in late September. Cotton fiber weight and quality are best the day the boll opens.

 

Fiber degrades with water produced by storms. Many farmers are waiting to defoliate until after the storm passes. 

 

“It’s possible leaves still on the plants may provide a little protection for the open bolls,” Jones said.

 

Wet ground also makes it difficult to use heavy equipment “We won’t know the extent of the impact until after the storm,” Jones said. “High winds will blow lint to the ground, and tangled plants will make harvest difficult.”

 

The U.S. Department of Agriculture (USDA) reports that 225,000 acres of cotton were planted in South Carolina in 2024, up from 210,000 in 2023.

 

South Carolina soybean crop

Michael PlumbleeClemson Extension corn and soybean specialist housed at the Edisto REC in Blackville, South Carolina, said about 25 percent of the state’s soybean crop has reached maturity, with most of the crop beginning to drop leaves.

 

“The rain we expect will alleviate drought-like conditions in some areas and help seed fill on non-irrigated soybeans,” Plumblee said. “But wind could accelerate leaf drop on mature soybeans and cause green-leafed plants to lodge, which will impact harvest efficiency.”

 

There’s also a risk of Asian soybean rust blowing in with the storm. “Ideally, soybeans with decent yield potential are protected from disease with foliar fungicide through R6 (green bean stage) or until seeds completely fill the pods,” Plumblee said.

 

The USDA reports 390,000 acres of soybeans were planted in South Carolina in 2024, down 395,000 acres planted in 2023.

 

South Carolina corn crop

About 95 percent of South Carolina’s corn crop has been harvested. For corn still in the field, lodging is possible due to poor stalk quality and high winds.

 

“If possible, farmers should harvest any remaining corn before the storm,” Plumblee said. “Excessive rain on exposed ears could promote ear rots or quality issues, but most of the quality corn has already been harvested.”

 

Plumblee also advises farmers to check grain bins for leaks to protect stored corn from wind and water.

 

The USDA reports 345,000 acres of corn were planted in South Carolina in 2024, down from 365,000 acres planted in 2023.

Special Report Uncovers New Trends in Spontaneous Giving

The Blackbaud Institute, the sector research lab at Charleston, South Carolina-based Blackbaud (NASDAQ: BLKB), the provider of software for powering social impact, released a new report First Impressions: Spontaneous Giving Insights.

 

Officials say the latest free-to-access Blackbaud Institute report outlines who's giving spontaneously and reveals new insights to encourage spontaneous givers to become repeat donors.

 

"Spontaneous giving may be challenging to predict – but it's not random," said Lori Poer, director of the Blackbaud Institute.

 

Poer added, "Our data shows that spontaneous giving plays a more important role in the philanthropic activity of younger generations and minority donors, and that organizations that want to maximize the opportunity of spontaneous giving should focus on telling a compelling story that carries through from social media to their websites and donation forms."

 

The study defined "spontaneous donors" as those who made a first-time donation to an organization within the last 12 months and had not planned to give to the organization beforehand.

 

Key Findings

- Spontaneous Giving is Substantially Higher Among Younger and Minority Givers
The rate of spontaneous giving among Millennial, Gen Z and Black donors is 25 percent higher than average with Gen Z most likely to spontaneously give (59 percent of their giving is spontaneous).

 

Giving May Be Spontaneous, But It Isn't Random
72 percent of spontaneous gifts went to organizations with whom the donors were already familiar.

 

Older Donors Learn of Giving Opportunities Through Word of Mouth; Younger Donors Through Social Media
For Millennials and older generations, the most common way spontaneous donors learned about giving opportunities was from a friend, family member, or colleague (22–24 percent).

 

For Gen Z, the primary driver was social media (25 percent), and they were more likely than other generations to say they learned of a giving opportunity from celebrities or influencers.

 

First Time Donors Say These Factors Matter Most When Deciding to Give Again
75 percent or more of spontaneous donors cited these factors as mattering "a great deal" in their decision to give again:

 

* They trust that the organization will do the right thing.

* The organization has a good reputation.

* It's easy to donate.

* The organization uses their money wisely.

* Support will help those in need right now.

 

- Potential Repeat Donors Want to Hear from You Regularly
Roughly 33 percent of all spontaneous givers said they want to be updated regularly. But among those indicating an intention to become a repeat donor, the number rose to 44 percent.

 

This survey was conducted by Edge Research who interviewed more than 1,000 adult consumers from June 4–21, 2024.

 

All Blackbaud Institute resources are offered for free, as part of Blackbaud's commitment to accelerating social impact.

South Carolina ETV and Public Radio Wins Five Public Media Awards

South Carolina ETV and Public Radio (SCETV) announced the network received top honors for five projects during this year's Public Media Awards, presented by the National Educational Telecommunications Association (NETA).

 

Each year, the Public Media Awards recognize NETA member stations’ work in the categories of community engagement, content, education, and marketing and communications.

 

Entries must have been created, produced, published or broadcast between July 1, 2023 and June 30, 2024.

 

With the exception of the overall excellence categories, stations from across the U.S. compete within divisions based on station size. Awards were judged by expert panelists from within the public media system, as well as industry professionals working outside of public media.

 

Award recipients were honored on Sept. 15 during the NETA Conference and CPB Public Media Thought Leader Forum in Pittsburgh, PA.

 

Winning projects include:

 

Community Engagement

Community Initiative: SCETV Safe Space.

 

Marketing & Communications

Social Media: SCETV Safe Space.

 

Content

Military Chronicles: After Action Season 2.

Visual Design: Citizen Better.

 

Overall Excellence

Excellence in Marketing/Communications: South Carolina ETV and Public Radio.

 

full list of Public Media Awards winners can be found on the NETA website.

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