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Columbia Business Monthly

The Business Narrative: Looking Ahead to 2025

Dec 20, 2024 09:30AM ● By Donna Walker

Wells Fargo Releases 2025 Economic Outlook Report

(123rf.com image)

 

The new year will mark five years since the Covid-19 pandemic upended the global economy. From the initial plunge in economic activity to the subsequent sharp rebound and roller coaster ride of inflation, the pandemic and its aftershocks have dominated economic developments over the past five years.

 

The echo of the pandemic is still evident today, but its reverberations have steadily faded over time. In the Wells Fargo 2025 economic outlook, the financial services company cites several new and important developments on the horizon.

 

One of the most important development to both the U.S. and the global economy will be the changes in the American economic policy framework that will be implemented in the wake of the recent elections in the United States.

 

Trade policy represents one of the most important potential changes starting next year. Unlike fiscal policy, which requires approval from Congress, and monetary policy, which is the purview of the independent Federal Reserve, the American president has wide latitude to make trade policy changes unilaterally. President-elect Trump campaigned on a promise to enact a 10 percent across-the-board tariff on America's trade partners with 60 percent levied on Chinese goods.

 

A Wells Fargo report published in July said that tariff increases of those magnitudes, in conjunction with likely retaliation by trading partners, would raise the core CPI inflation rate in 2025 by more than one percentage point relative to baseline, while shaving about two percentage points off baseline real GDP growth, everything else equal.

 

Tariff increases are largely paid for by consumers via higher prices, which erodes growth in real income thereby weighing on growth in real consumer spending.

President-elect Trump may not fully enact these proposed tariff increases once he becomes president next year. That said, Wells Fargo says it believes some tariff increases are likely, although their magnitude and timing are uncertain.

 

Accordingly, Wells Fargo has pushed up its inflation forecast and reduced the real GDP growth projection in 2025, albeit not by the full amounts implied by its model-based estimates.

 

Specifically, Wells Fargo projects that U.S. real GDP will grow only 1.5 percent between the fourth quarter of this year and Q4-2025. Previously, the bank had looked for growth of 2.2 percent over that period. Wells Fargo also lifted its forecast for core CPI inflation by 0.4 percentage points at the year of next year, and now sees the core rate of inflation heading back up to 3.0 percent in Q4-2025.

 

Republican control of both chambers of Congress likely will lead to fiscal policy changes in 2025. Republicans seem intent on extending most of the expiring parts of the 2017 Tax Cuts and Jobs Act (TCJA), which are scheduled to lapse at the end of next year. That said, a simple extension of those tax cuts will not impart fiscal stimulus to the economy, because individual tax rates would not be reduced from their current levels. Rather, extension would simply keep tax rates from rising back to their pre-2017 levels.

 

That noted, some Republicans seem keen to offer additional tax relief to households via other means (e.g., a larger Child Tax Credit, larger standard deduction, etc.). The Wells Fargo forecast looks for new tax cuts of roughly $1 trillion over 10 years, beginning in 2026.

 

Although revenues raised by tariff increases and some spending cuts may help to offset some of the budgetary cost of the TCJA extension and additional tax cuts, the federal government likely will continue to incur gaping budget deficits for as far as the eye can see. This tax relief, the effects of a lighter regulatory touch, and the fading effects of the initial tariff increases should lead to stronger economic growth in 2026.

 

The report says Wells Fargo looks for real GDP in the United States to grow 2.9 percent between the fourth quarter of 2025 and Q4-2026.

Avelo Airlines Adds New Myrtle Beach Route

Manchester-Boston Regional Airport (MHT) recently announced that Avelo Airlines will add two new destinations from MHT in April 2025 — Myrtle Beach International Airport (MYR) in South Carolina and Wilmington International Airport (ILM) in North Carolina.

 

“The addition of Wilmington, North Carolina, and Myrtle Beach, South Carolina, is fantastic news for the residents of New Hampshire and visitors from these regions who seek to experience our world-class outdoor recreational amenities,” said Airport Director Ted Kitchens, A.A.E.

 

“This expansion is a significant milestone for the airport, and we are appreciative of Avelo's continued growth in the Manchester market. This investment in our community is a testament to New Hampshire's robust regional economic development foundation, which has driven exceptional demand for aviation and a strong response to the Avelo brand.”

 

Wilmington will be offered twice weekly starting April 3, 2025, with an introductory rate of $59 each way. Avelo's twice-weekly flights to Myrtle Beach will start on April 4, 2025, and will restore MHT's nonstop connection to the Grand Strand.

 

In 2024, 48,243 passengers traveled to Myrtle Beach, South Carolina, with an average fare of $86 each way, plus taxes.

Food Lion President Meg Ham Announces Plans to Retire

Ahold Delhaize USA has announced that Meg Ham, president of Food Lion, plans to retire in May 2025, after more than 35 years with the organization.

 

She has been at the helm of Food Lion for more than a decade and has been part of the brand's unprecedented growth, grounded in Food Lion's heritage of customer service and convenient locations. A successor for Ham will be announced before year-end.

 

“Meg has been an outstanding leader at Ahold Delhaize USA and has led Food Lion during one of the brand's most exciting times as it repositioned itself to better serve customers, while staying true to its core attributes of low prices and convenient locations,” said JJ Fleeman, CEO of Ahold Delhaize USA.

 

“Under Meg's leadership, the brand has experienced tremendous growth, all while remaining true to its purpose of nourishing the towns and cities Food Lion serves. Not only did the Food Lion business thrive, but under Meg's leadership the brand is on track to deliver 1.5 billion meals by 2025 through its Food Lion Feeds hunger-relief platform. She has been a strong leader for the brand, with a remarkable passion for building strong customer and associate experiences, and we wish her all the best as she transitions to retirement.”

 

Ham added, “While I am looking forward to retirement, Food Lion and Hannaford have been places that I have called home for more than 35 years. I am incredibly grateful to the associates who I have had the opportunity to work alongside every day, to our customers who put their trust in us to nourish their families and to our community partners who work tirelessly every day to feed those who are hungry in our local communities.”

 

Food Lion is an omnichannel grocery retailer with more than 1,100 stores throughout 10 Southeastern and Mid-Atlantic states. With a focus on hunger relief, Food Lion is a pioneer in food rescue.

 

In 2014, Food Lion Feeds was created and has since donated more than 1.2 billion meals to those who are food insecure. The retailer has committed to donate 1.5 billion meals by 2025.

USC Names Jeremiah Donati New Director of Athletics

Jeremiah Donati has been named the University of South Carolina’s 31st Director of Athletics, President Michael Amiridis announced Dec.5, 2024, following a meeting of the school’s Board of Trustees.

 

Donati comes to USC after serving as the athletics director at Texas Christian University since July 2017, where he led the Horned Frogs’ athletics program to new heights including eight team national championships and 11 Big 12 Conference titles. 

 

In addition to TCU being the first Texas team to appear in the College Football Playoffs, TCU’s men’s basketball program has appeared in the last three NCAA Tournaments while its baseball team won back-to-back Big 12 championships and made one appearance in the College World Series.

 

“I’m honored to join the University of South Carolina, a school with a rich history of athletic excellence and passionate fans,” said Donati. “I look forward to working alongside our exceptional coaches, student-athletes, and staff to continue building on the tremendous success of Gamecock Athletics.”

 

He added, “Our goal is to be a national leader in both competitive excellence and student-athlete experience. We will compete for championships while ensuring our student-athletes are supported in all aspects of their college careers.”

 

“I am thrilled to welcome Jeremiah Donati to Gamecock Nation,” said USC President Michael Amiridis. “Jeremiah's accomplishments at TCU speak for themselves. His leadership will be invaluable as we continue to build on the successes of Gamecock Athletics and ensure that our student-athletes have the support and resources they need to compete at the highest level.”

 

In the 2023-24 athletics season, TCU was one of only five schools nationally to win multiple NCAA Championships. 

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