Sauer Brands Inc., a scaled platform of leading condiments and seasonings brands, on Feb. 19, 2025, announced the completion of its previously announced transaction in which Advent International, a leading global private equity investor, has acquired Sauer Brands from Falfurrias Capital Partners.
Terms of the transaction weren’t disclosed.
“We are thrilled to welcome Sauer Brands into our portfolio and build upon the success the Company has already achieved to date,” Tricia Glynn, a managing partner at Advent, said in a statement. “Our aspirations are to enable even more consumers to discover and fall in love with Sauer’s brands, including Duke’s Mayo, Mateo’s Gourmet Salsa and Kernel Season’s.”
In connection with the close of the transaction, Sauer Brands also announced that E. Yuri Hermida has been appointed as the company’s chief executive officer, effective March 12.
Hermida brings decades of experience in building and scaling consumer brands, including most recently serving as EVP, chief growth and strategy officer of Constellation Brands, a leading beverage alcohol company.
Hermida previously was president of Sovos Brands, a consumer-packaged food company focused on acquiring and building disruptive growth brands, and as executive vice president of Reckitt, a multinational producer of consumer goods in the health, hygiene and nutrition categories, where he oversaw the company’s multibillion-dollar North American hygiene business.
As previously announced, Todd Lachman, a seasoned consumer packaged goods executive, has joined Sauer Brands as chair of the Board of Directors.
“Now that the transaction is officially complete, we are thrilled to welcome Yuri to drive an ambitious growth strategy in concert with an accomplished leadership team for Sauer Brands,” said Lachman.
Lachman added, “With Yuri’s deep expertise and proven track record in leading and growing multibillion-dollar brands across geographies, we will be well-positioned to catapult Sauer Brands into its next chapter of growth.”
“I am honored to join Sauer Brands at such a pivotal time and am excited to partner with the talented Sauer team and Advent, a proven investor in the global food space," Hermida said.
Morgan Stanley & Co. LLC served as lead financial advisor and McGuireWoods LLP served as legal advisor to Sauer Brands.
William Blair & Company, L.L.C. served as co-financial advisor to Sauer Brands. Centerview Partners LLC served as financial advisor and Weil, Gotshal & Manges LLP served as legal advisor to Advent.
Sauer Brands Inc. was founded as The C.F. Sauer Company in 1887, in Richmond, Virginia.
The company's manufacturing facilities are in Richmond, Virginia; Mauldin, South Carolina; New Century, Kansas; and San Luis Obispo, California.
The company sells well-known brands including Duke’s Mayonnaise, Kernel Season’s, The Spice Hunter, Mateo’s Gourmet Salsa and Sauer’s.
Sauer Brands Inc. also produces private label products for the retail and away-from-home channels.
It was at Camp Sevier in 1917 that the Duke’s Mayonnaise legacy began. Eugenia Duke of Greenville, South Carolina, made sandwiches in her home kitchen to sell to army canteens during WWI.
Advent is a leading global private equity investor committed to working in partnership with management teams, entrepreneurs, and founders to help transform businesses.
With 16 offices across five continents, it oversees more than USD $93.5 billion in assets under management and has made more than 420 investments across 43 countries.