BEAUTYSPACE Partners with Belk to Expand Retail and Digital Footprint

 BEAUTYSPACE, the retail destination known for its curated assortment of prestige and emerging beauty brands, has begun a strategic partnership with Belk to expand its brick-and-mortar presence.

Through this collaboration, Belk has launched BEAUTYSPACE in five store locations, bringing this beauty brand to a broader audience:

• SouthPark Mall – Charlotte, N.C.

• Crabtree Valley Mall – Raleigh, N.C.

• Columbiana Mall – Columbia, S.C.

• Haywood Mall – Greenville, S.C.

• The Summit – Birmingham, A.L.

This partnership represents a pivotal growth milestone for BEAUTYSPACE, aligning its contemporary, discovery-driven retail model with Belk's established regional footprint and loyal customer base. Together, the two retailers aim to redefine the in-store beauty experience by combining BEAUTYSPACE's curated variety of brands with Belk's easy‑to‑shop store environment.

"BEAUTYSPACE was founded on the principle of bringing beauty discovery to consumers where, when and how they chose to shop. We understand that consumers are seeking more intentionality of their product curation for their beauty routine," said Noah Rosenblatt, president of BEAUTYSPACE. "Partnering with Belk allows us to scale that vision and introduce our brand partners to new markets while delivering relevant newness to Belk customers." 

Through the rollout, BEAUTYSPACE will introduce a dedicated shop-in-shop concept that features a carefully curated mix of emerging, founder-led and high-growth brands across skincare, haircare, body care and fragrance. The assortments will prioritize product efficacy, inclusivity and storytelling, while aligning with the Belk customer. In‑store brands include Rose Inc., IGK, Oak Essentials, Algenist, Briogeo, Malin + Goetz, Floral Street, Patchology and more, with an even broader assortment available online.

The collaboration underscores Belk's continued investment in its beauty offerings and provides discovery-focused retail experiences to its customers.

"We're committed to building partnerships that expand and elevate Belk's beauty assortment," said MaryAnne Morin, president and chief merchandising officer at Belk. "Through our collaboration with BEAUTYSPACE, we're enhancing the in‑store beauty experience and giving customers an even more engaging way to discover new brands."

BEAUTYSPACE launched in Belk stores and on Belk.com in late March.