(Illustration courtesy of USC)
The University of South Carolina and South Carolina’s Blanchard Machinery, headquartered in Columbia, announced a strategic partnership focused on building a stronger South Carolina — on and off the field.
The transformative collaboration, which brings together two state institutions with a shared commitment to progress, community, and the future of Gamecock Athletics, is highlighted by the first on-field logo to be featured at South Carolina and future stadium enhancements.
As part of the company’s five-year partnership extension with Gamecock Athletics and Learfield’s Gamecock Sports Properties, the Blanchard logos will be displayed on the playing surface at Williams-Brice Stadium.
Beginning with the 2025 home opener, fans will see the Blanchard CAT and Blanchard Rental logos featured on both 25-yard lines, a visible symbol, officials said, of the company’s deep support for the Gamecocks and its connection to the state of South Carolina.
Blanchard, led by Gamecock alumni Boyd and Rozier Blanchard, has helped businesses and communities across the state.
The partnership will also help fund important stadium renovations, including enhancements to the West and East sides of Williams-Brice Stadium, as well as new premium seating options in phase one of the project, scheduled for completion before the 2027 football season.
Said Jeremiah Donati, director of Athletics at the University of South Carolina: “The addition of the Blanchard logos on the field at Williams-Brice Stadium is not just a first for our program — it is a symbol of the progress we can achieve when our community, our alumni, and our partners work together.”
Said Rozier Blanchard, executive vice president and CCO of Blanchard: “We believe in giving back to the community that has supported us for generations and in helping to build something lasting for the University of South Carolina."
Blanchard added, "Seeing the Blanchard logos on the field at Williams-Brice Stadium is a tremendous honor, but it’s also a reminder of the responsibility we have to invest in the future of this great state and its people."
Beyond the new on-field presence, Blanchard will participate in the Gamecocks’ Student-Athlete Development Program, offering internships, post-graduate jobs, and contributing to career-development workshops.
Blanchard will continue its sponsorship programs and digital signage across football, men’s and women’s basketball, and baseball, along with the “Building Blocks of South Carolina” radio feature.
Blanchard is the state’s authorized Caterpillar dealer and a partner for customers across a wide range of industries – including construction, paving, landscaping, power generation, mining, marine, forestry, and industrial applications.
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